Solutions

RetailNEXT is the first system of its kind that enables systematic collection and analysis of in-store data in a cost-effective and practical way.

Retailers and manufacturers have been actively analyzing point-of-sale transaction data since the introduction of electronic scanners in the 1970s. There is no shortage of solutions that can analyze what happens at the cash registers in terms of numbers of items sold and for how much. More and more sophisticated retailers leverage their loyalty card data to link purchasing patterns to individual customers. But there is still no practical solution that reveals what happens inside the stores on an ongoing basis.

BVI Networks RetailNEXT is designed to address that gap. It provides true and objective answers to very important questions: What are the in-store traffic patterns? How much exposure do individual sections get? How much time is spent at individual displays? What are the conversion rates for the store and individual sections? In the past, this type of data has only been available through consulting projects and observation studies that only give you a snapshot in time.

We found that systematic collection and analysis of this data on a larger scale very quickly reveals key insights for retailers, manufacturers and shopping centers that have eluded traditional samplings.