Solutions: Retailers
– Bart Butzer, Former Executive Vice President of Stores for Target Corporation, President of Mervyn’s.
-Michael Anderson, Currently VP of Field Services at Lifetouch. Formerly, SVP of Store Operations at Macy's, Regional Operations Director at Target.
-King Rogers, Currently Co-founder and Principal of the King Rogers Group, LLC. Formerly, VP of Assets Protection, Target Corporation,
RetailNEXT is a key business tool that can enable retailers to make much better decisions when it comes to staffing merchandise placement, display programs and marketing spending.
It goes well beyond providing our customers with technology that can generate valuable data. RetailNEXT is a complete solution that will enable you to use the data to quickly identify problem areas and hidden opportunities that can result in immediate improvement to the bottom line.
RetailNEXT is the only system of its kind that is optimized to work within the IT constraints found in most retail environments, whether you are managing a single store or a retail chain with thousands of locations.
BVI Networks' unique video management architecture allows easy remote access to video for different groups while ensuring that the in-store IT infrastructure is not overloaded. With video or images always a click away, end users from security and operations to merchandising and training can get visual confirmation of the data in the context that is useful to them.
RetailNEXT Benefits for Retailers:
Make better staffing decision:
Data generated by RetailNEXT coupled with our unique analysis methodology will enable you to improve sales per square foot and reduce in-store staff expenses at the same time.
You will be able to quickly identify periods when you are understaffed (where adding additional staff will profitably drive up conversion rate) as well as when you are overstaffed (where you can reduce in-store staff without affecting profitable sales).
Make better in-store merchandising decisions:
RetailNEXT will enable you to quickly identify improvement areas that will result in higher margins and overall increase in transactions. Our unique set of data analysis and visualization tools will enable you to determine optimal merchandise placement based on traffic patterns, product exposure, dwell times as well as purchasing trends.
You will be able to determine which products stop more people that walk by and how many of them get converted into buyers. Our unique set of video tools will enable you to pin-point issues with specific displays and identify improvement actions at a fraction of the cost of typical observation studies.
Truly measure effectiveness of your advertisement:
RetailNEXT will enable you to quickly understand the effectiveness of advertisement campaigns. Looking at sales alone when evaluating advertisement campaigns misses a key dimension that is critical to identifying improvement areas. With RetailNEXT, you will be able understand if your advertisement and promotional activities actually bring more customers into the stores and to specific products.
Validate new in-store concepts:
RetailNEXT will enable you to make much better decisions about placement of signs, in-store media or new merchandising concepts. Instead of constantly re-spinning the floor and hoping that it improves your profit per square foot, you will be able to quickly and effectively measure the impact of new in-store concepts in real environments.
Improve real-time responsiveness:
RetailNEXT unique real-time data correlation capability enables retailers to setup notifications that can dramatically improve your ability to respond to your customers. We work with our retail customers to develop real-time applications that are relevant to their environment.
